Acton team also make it onto the Good Florist Guide

National Florist Day, on June 8, is the first awareness campaign for the floricultural industry, and will celebrate all that is wonderful about flowers, floristry and florists, showcasing the skill and magic that goes into it.

Vivid Floral Design, based in Acton, who feature in the Good Florist Guide - the 'Michelin Star' kitemark of quality for florists - will be joining in the occasion.

Blooms are used to celebrate every single life event, happy to sad, weddings to birthdays, new babies to exam successes and all the 'just because' purchases for a natural, 'pick-me-up' effect.

Some of the nine-member team at of Vivid Floral Design.

'Flower magicians' like Vivid Floral Design make the magic happen, not only putting together the most amazing creations but make sure customers have the very best, most wonderful, and totally affordable flowers they can buy.

With a week-long 'Meet the Maker' showcase, starting June 1, Vivid Floral Design will be sharing stories about flowers, their secrets and tips to make them even more special, flower giveaways and competitions and of course show off thousands of flowers.

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Amanda Macready, owner of Vivid Floral Design, said: "We are lucky to have the most wonderful customers, but I wanted to show them the behind-the-scenes stories of how the magic happens, how we turn flowers from here and abroad into the messages they want to send and why I speak Latin.

"There is so much more to the flower industry than people think, it is a multibillion-pound industry that stretches around the globe and up the road and comes with a lot of challenges, like making sure deliveries re on time, flowers kept in perfect condition and having the rescue skills of an emergency service to make sure those all-important lastminute requests are dealt with.

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"It's the most wonderful profession in the world but it's definitely not playing with flowers.

"I have the most amazing job in the world and get to help people on every occasion in their lives. Being part of National Florist Day will allow me to share just some of the magic we create every day and how we do it."

On being accepted as a member of the exclusive Good Florist Guide for 2023/2024, Amanda added: "We are delighted to be accepted into the Good Florist Guide. We are passionate about flowers, design, quality and the service we give to each of our customers, so it is wonderful to have this recognised.

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"What's special about our business is that we focus on providing exceptional quality blooms and exceptional customer experience."

Being a Good Florist Guide member meant Vivid Floral Design, on Chester Road, had to undergo a rigorous evaluation process before being approved.

It isn't just the flowers that get checked, Vivid Floral Design had to show that every part of their business is as gorgeous as the flowers, right down to the delivery vehicle, to make sure they meet the strict criteria of not just offering gorgeous designs, but also the best service and value for bespoke floristry and flowers."

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Caroline Marshall-Foster, editor of The Florist trade magazine and founder of National Florist Day said: "There is there something magical about working with flowers, and florist shops are often at the heart of every community.

"Not only purveyors of beautiful blooms but engaging with everyone, across all ages and often seen as a safe place for a drop in and chat. Add in the fact that there is simply no occasion where flowers can't convey a message.

"National Florist Day is the industry's way of sharing that fabulousness and showing the public that there is so much more to flowers and floristry than meets the eye. That behind every bloom is an army of flower magicians waving their wands to create floral goosebump moments every day of the week."