Wrexham AFC has felt the impact of the docuseries ‘Welcome to Wrexham’ and has seen a growth in retail sales and interest in the club.

Wrexham AFC has released a statement on figures since the series, which follows the club's journey with co-owners Ryan Reynold and Rob McElhenney, was released four weeks ago.

The club said that while no viewing figures are available other than for the ‘live’ showing on FX, they have analysed the tangible impact on the club. The analysis doesn’t measure the goodwill created by the documentary, which is present in abundance, for all in Wrexham to see. 

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During the period, the followers of the club’s social media have increased by 19.2% and it is likely that it will pass through the 1,000,000 followers' threshold before the first series of the documentary concludes.

The club’s retail website has seen 185,289 new visitors during the period, who have made a total of 3,543 orders at a combined value of £290,170.

These amazing results do not include sales from the club shop. When these sales are combined with the above, the receipts for the period increased to £360,000.

By comparison, the combined receipts for the equivalent period, 12 months earlier, were £59,674.

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The club says that there was never any doubt that the interest in club merchandise would increase because of the documentary but even the most optimistic projections did not reach the above levels.

The club also said that it was always the intention that the third shirt would be the go-to product for the documentary, hence it having ‘Welcome to Wrexham’ on the nape of the shirt but the trip to Wembley in the FA Trophy, led to the majority of these been sold last season.

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More training wear stock is on the way over the next few weeks with a significant top-up order of match shirts due before Christmas.

The 'Welcome to Wrexham' series is being released two episodes at a time on that day weekly via Disney Plus.