WREXHAM AFC have brought an 'unparalleled' volume of attention to the National League during their record-breaking campaign. 

The Reds, who were crowned league winners on Saturday at the Racecourse have been in superb form on and off the pitch this season. 

While the performances on the pitch have been incredible, the marketing and growth of their digital audience has been equally impressive. 

Since the takeover of Rob McElhenney and Ryan Reynolds, Wrexham has gained a global audience, through clever marketing from the Hollywood pair. 

The documentary Welcome to Wrexham set the platform, then with added celebrities, funny adverts, and expert brand exposure, the club has exploded in the past year.


So much so that Wrexham has seen its digital audience grow by almost 140%. 

Data from Horizm shows that between June 2022 and March 2023, Wrexham’s digital audience increased from 747,855 to 1,779,066 – culminating in a growth of 137.89%.

In the same duration, the National League’s digital audience grew from 138,797 to 155,522, representing an increase of 12.05%.

This demonstrates that compared to the league itself, Wrexham's audience affinity is stronger. 

Additionally, Wrexham activated 4,440 digital posts, resulting in a total of 370,152,154 impressions and 11,223,636 engagements, which generated a total value of £1,060,116. 

Ellen Showalter, Marketing Director at Horizm said: “The data Horizm provided demonstrates the power of 'celeb' as well as exposure in a sporting world.

"When compared to the other National League teams Wrexham AFC achieved a 137.89% increase in audience growth from 22-23, the closest contender to them is Chesterfield with a 75% growth over the same period.

“The data speaks for itself and the consistency of Wrexham's content combined with the mass media exposure has brought a US audience, as well as national and international attention that is unparalleled in the National League.”