A WREXHAM woman is celebrating 10 years in business, and it's no laughing matter, despite her April Fools' Day launch.

Sharon Parry, from Gwersyllt, founded a bakery with a twist in April 2013, successfully launching on social media on the annual day of pranks and fun fake news.

Whilst many thought her PupCakes Dog Bakery was a joke, Sharon was overwhelmed by the interest that grew from the public.

She has even baked for dogs to the stars, including Lorraine Kelly's beloved pet Angus for his first birthday.


Birthday bliss for Archie.

Birthday bliss for Archie.


The 42-year-old initially set up PupCakes Dog Bakery to allow her to be a full-time mum to daughter Emma, now 18, whilst still earning, as getting school time hours was near impossible.

After ditching a career in corporate banking, she said: "Ten years ago work was different, businesses weren't maybe as family orientated as they are now, less flexibility.

Read more: Meet the six dogs looking for their pawfect homes

"When Emma turned one, I felt like I had a child but didn't feel like a parent because I was working all the time. So I stopped.

"I baked our own cakes, baked for my own dog, and when he passed away I realised I missed it, and thought I could turn it into a business.

"It evolved from there, and it allowed me to be a mum. That was priceless and I love it."


Owner of PupCakes Dog Bakery, Sharon Parry, celebrates the business 10th anniversary with her own dog Bobbi.

Owner of PupCakes Dog Bakery, Sharon Parry, celebrates the business' 10th anniversary with her own dog Bobbi.


Sharon had always baked cakes for her own dogs and was positive she could turn her love of baking into a successful business.

It hasn't always been easy but Sharon has no regrets. She added: "I am very proud of how far I have come in my business journey.

Read more: Deeside pet foodbank launching monthly 'dog MOT's'  for those in need

"There were people who said 'you can't' and I wanted to prove them wrong.

"I think with determination and being prepared to put in the hard work, whatever it is, you can make it work."


Celebrations for Harper.

Celebrations for Harper.


Sharon has overcome significant challenges along the way, including personal illness which saw her having to close the doors of a physical retail shop and revert to selling solely online, covid which forced closure completely and just when things started to get better, Royal Mail strikes led to another temporary closure.

Read more: Cat charity's appeal for kitten cuddler volunteers

She said: "My customers love their dogs, so when our cakes couldn't arrive on time, it was major. With the strikes we made the decision to close and reopen after Christmas.

"I was distraught, that was three months of making nothing. It's been a struggle but we made the most of it."


Doug ready to tuck in.

Doug ready to tuck in.


Sharon took each challenge head on and used it to her advantage to do things such rebrand, create a new website and produce new products.

Since launching, she has sold thousands of cakes, attended markets and food festivals up a down the country, stocked hundreds of independent shops, raised funds for various charities, appeared on TV and gained a huge following on social media.

Sharon is incredibly grateful for all her loyal customer base and hopes to be baking for their dogs and many others for years to come.

She is very much looking forward, and is excited to see where the next 10 years takes her and PupCakes Dog Bakery.

• For more information on PupCakes Dog Bakery, which offers free deliver in Wrexham, visit www.pupcakesdogbakery.co.uk