FLEUR ROBINSON insists plotting Wrexham's route back into the Football League has to be done in a "sustainable" way despite having Hollywood mega-stars as owners.

Rob McElhenney and Ryan Reynolds completed their takeover at The Racecourse in February and immediately invested £2 million in the club.

Despite an increase in the first team budge for new manager Phil Parkinson for Wrexham's 14th season in non-league, chief executive Robinson - formerly commercial director at Burton Albion where she oversaw the Brewers' rise from non-league to the Championship - stressed the importance of the club being sustainable so it can continue fulfilling its aims.

"One of the aims is to get back into the Football League but it has got to be done in a sustainable way," said Robinson.

"These things don't happen overnight and it takes time to build that.

"We are in a great place getting Phil in so he can start building that team and start that journey.

"It is those foundations and that steady growth and support behind the team on and off the field because getting into the Football League is a huge step-up in terms of administration staff and the support that goes with that.

"It is just making sure that everything is aligned and it is making it sustainable.

"The great thing here at Wrexham is we have got the fan-base to achieve that extra income and support that we need to make that more sustainable.

"We are in a really exciting position aligned with the manager in terms of going forward."

The high profile takeover has earned Wrexham international publicity and helped secure major sponsorship deals but Robinson insists local businesses are equally as important.

Global travel brand Expedia has been confirmed as the Reds' back of shirt sponsor, following the announcement of TikTok as the club's front of shirt sponsor.

Aviation American Gin will also be displayed on the club’s senior shirts and training wear, although local firm Ifor Williams Trailers will sponsor the players' shorts.

And despite forming partnerships with those big games, Robinson says businesses closer to home won't be ignored

"That is special and that is what brings with the co-chair we have got which is incredible," Robinson said.

"But local businesses are equally important and at the end of the day, they are the foundation of the community in terms of the link that we want there and the values that we hold.

"It is absolutely fantastic to have those global brands attached but equally, we want to maintain and increase the local presence as well."