Asda has installed electronic price labels in its 517 Express shops, replacing more than 120,000 paper labels each week.
The supermarket chain has rolled out 1.2 million electronic shelf-edge labels across its Express estate. It has invested more than £7.5 million in the installation.
The labels remove the need for staff to change prices by hand. Asda also said this should give teams more time to serve customers, improve availability and maintain store standards.
They display pricing, unit costs, weights and promotional information clearly. Some products, including bakery items, will have additional ingredient and allergen details shown on the labels.
Matt Harrison, Asda Express central operations director, said: “Completing the rollout of electronic shelf edge labels across our entire Express estate is a major milestone.”
Mr Harrison said: “By removing manual pricing tasks, we are freeing up time for colleagues to focus on serving customers and keeping store standards high.”
Mr Harrison said: "It is another example of how we are modernising our stores to improve the shopping experience for customers.”
The labels were introduced with Vusion, Renovotec and HL Display.
Roy Horgan, Vusion’s UK and Ireland chief executive, said: "“We are proud to have reached this milestone with Asda, and we look forward to continuing our partnership, building on this strong foundation to further improve the in-store experience for all.”
The news comes as Asda is trialling shelf-edge availability cameras in five of its larger stores. These cameras monitor shelves continuously and identify gaps, out-of-stock items, low stock levels and products in the wrong place.
Staff receive a notification when an issue is found, allowing them to replenish items more quickly. Asda said it plans to roll out the camera technology more widely in the coming months.
Asda product recall
Asda shoppers have been issued a warning to stop using a product sold at the supermarket due to a “serious chemical risk”.
The supermarket giant has recalled three handbags which pose a risk to customers due to excess phthalates.
The Office for Product Safety and Standards (OPSS) warned that phthalates can harm the health of children, and could cause damage to reproductive systems.
The spokesman added: “The product has been recalled from end users by ASDA.
⚠️Here is our monthly product safety recall roundup for August ⚠️
Visit: 🔗 https://t.co/My7Q0rlRuh for more information. #ProductRecalls #UkRecallsAndAlerts pic.twitter.com/twuoTD01HC— Office for Product Safety and Standards (@OfficeforSandS) September 1, 2026
“We recommend that consumers stop using the product immediately. Return the product to any ASDA store for a full refund.
“For further information, please visit Product Recall - Ladies Handbags or contact ASDA on 0330 053 0111.”
These are the handbags, with their product codes and barcodes, affected by the Asda recall:
- Front Pocket Xbody Bag, 1100258937001, 5059206286959
- Opp Tote Bag, 1100260834001, 5059206491797
- Black Nylon Phone Bag, 1100258939001, 505920628577
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