A NEW series of films designed to create a better understanding of dementia have been showcased at a premiere screening in Wrexham.

More than one hundred guests got an exclusive preview of the five short ‘Living Better with Dementia’ films at the Odeon Cinema on Wednesday, March 13.

The guests, including members of the public, health and social care staff and Members of the Senedd and MPs, attended matinee and evening showings of the film that aim to raise awareness and provide support for people living with or caring for someone with dementia.

The idea for the films came from Professor Tracey Williamson, Consultant Nurse for Dementia at Betsi Cadwaladr University Health Board.

She said: “Through the films we hope to create a better understanding of dementia in North Wales and beyond, including how to get checked and live as well as possible with the condition.

“We are really pleased with the five films created by local company Eternal Media Ltd in Wrexham.

"The films are unscripted and the personal accounts within them are told by people whose lives have been affected by dementia.

“The films will have a wide reach beyond Wales I am sure and can be used for gaining information or for training.

“I am grateful to the five film stars, plus our own Consultant Psychiatrist Dr Sharmi Bhattacharyya who narrated it. Thanks also go to the Caniad community support project which helped identify film participants.”

Marcus Fair, Director at Eternal Media Ltd, said: “‘We’re all so incredibly proud to have been given the opportunity to work on this ground-breaking series.

"BCUHB’s proactive and innovative approach to dementia is a testament to the talent, professionalism and compassion of their team. The cast were incredibly generous with their time and shared valuable stories that will help many others.

"Thank you to everyone involved throughout the multiple agencies who supported the productions.” 


Luke Pickering-Jones, North Wales Dementia Improvement Manager, who organised the premieres, said: “The premieres enabled us to promote the films more widely and reach maximum audiences, to get the most benefit from them.

"Colleagues at the Odeon Cinema were hugely supportive in helping us make our event accessible, fun and a great example of community engagement."

The films were funded by the Mental Health & Learning Disabilities Division, Betsi Cadwaladr University Health Board and the premieres kindly funded by the North Wales Regional Partnership Board, which was keen for the films to gain maximum reach across North Wales and beyond.