ASDA supermarket is bringing back its £1 'winter warmer' initiative for customers over 60s.

Leading supermarket Asda has announced it's bringing back its popular cafe 'winter warmer' £1 meal deal to support the over 60's this winter, as they continue to face increased financial pressures during the cost-of-living crisis.

From November 1 Asda is offering people aged 60 and over the chance to enjoy soup, a roll and unlimited tea and coffees for just £1 in any of Asda’s 205 cafes.

This will include the ASDA stores across Wrexham and Flintshire, as well as other selected stores across North Wales.

The retailer first launched Winter Warmers in November 2022 for two months in a bid to support older customers who were disproportionately affected by the spiralling living costs, with 65-to-74-year-olds experiencing a £163 year-on-year drop in disposable income in August 2022.

Last year the initiative saw over 650,000 £1 soup meals served, leading the retailer to extend the deal until February 28 in 2024.

The latest figures from Asda’s income tracker reveal that 40% of the lowest earning households are still experiencing negative disposable income in September, meaning that their income does not cover what they need to spend on bills and other essentials.

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Kris Comerford, Asda’s Chief Commercial Officer said: “We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income.

"Last year we served over 650,000 meals to the over 60’s in two months, by bringing the initiative back for 2023 and extending it until February we hope it will prove just as impactful across the winter months for those who need it most.”

In addition to the Winter Warmers, the Kids Eat for £1 meal deal continues to be popular with families, now serving over 2.6 million meals since its launch back in June 2022.