A WREXHAM-based car valeting business has gone viral on social media.

Auto Reflect is a mobile valeting and detailing service based in Wrexham which was founded by James Kempster seven years ago.

Earlier this year, after James, 30, and his wife Molly brought their first child into the world, he started paying more attention to social media in relation to growing his business.

The Leader:

Wanting to support his new family, James started posting videos of his business on TikTok and instantly began getting attention from viewers.

One video reached a staggering 142 million views and in the past six months has gained over half a billion views with all video's combined.

@autoreflectdetailing Satisfying! 🤤😍 #valeting #snowfoam #satisfying #detailing #fyp #viral #cleaning #carwash #porsche #cars #autoreflect ♬ original sound - Auto Reflect Detailing

James said: "I'm on track to reaching one-million followers by the end of the year.

"I set myself a goal at the start of the year to reach 50,000 followers by the end of the year which I unexpectedly reached very quickly.

"I've since been working on building my Instagram, Facebook and YouTube accounts, and seem to have found a formula for success by focusing on making my videos satisfying for the viewers."

James's videos have also been featured on several large media sources with the biggest being LADbible. 

The business now has a following of over 710k and a monthly reach of over 46.7 million which is rising extremely quickly.

He said: "The power of social media has opened a lot of doors, and I've even managed to launch a new website with valeting products for sale, and there are lots more plans in the works.

"I wanted to share my story to show other small businesses what is possible when you dedicate some time and effort to social media, I could never have imagined that I'd end up earning more money through social media than I do in my day-to-day job detailing cars."

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James moved to Ruabon, Wrexham, about 10 years ago going from job to job not knowing what he wanted to do.

After gaining some experience valeting and detailing with another company, James had the idea to start his own business as it was something he always wanted to do.

He describes his video and editing ability as 'completely self-taught', picking up the tricks quickly and surprising himself for having a creative eye.