A WREXHAM bakery pioneer has been honoured with an MBE.

A true success story, Alan Jones, 79, transformed a back street bakery with five staff into the multi-award winning Jones Village Bakery that now employs 800 people and has a turnover of more than £80 million.

Now retired, two of his three sons are now at the helm, Robin as managing director and Christien as project director, as the Wrexham-based family firm goes from strength to strength.

Alan revealed his delight at being recognised in the King's birthday honours and fondly recalled when the King, then Prince of Wales came to officially open a new bakery in 2015.

He said: “It was a wonderful day and the royal couple were absolutely delightful and full of fun.

“Fast forward a few years and I couldn’t really believe it when I opened the letter informing me about the MBE. I am delighted obviously but really surprised.

“In the early days I would never have dreamed that we would have reached where we are today, with five bakeries in Minera and on Wrexham Industrial Estate."

Alan also paid tribute to his family who he claims the journey would not have been possible without.

He added: “It’s not just about me because the staff are fantastic and I have three sons who have worked in the business.

“As well as Robin and Christien, Tim was with us for 25 years but he’s changed direction and now has a successful career in the property industry.

“I also have to pay tribute to my wife, Wendy, who herself came from a family of bakers and without whom none of this would have been possible.”

Starting out as an apprentice baker at Scott’s Bakery in Netherton, Liverpool, he gained a City and Guilds qualification and then a National Diploma in baking and confectionery after leaving school at 15.


In a career glittered with multiple awards and accolades, 2018 saw Alan presented with the Outstanding Contribution Award, at the Baking Industry Awards.

Disaster struck in 2019 when a fire destroyed the company’s flagship bakery but they bounced back quickly and built a new 140,000 sq ft bakery, baking academy and headquarters offices that’s four times the size of the building it replaced.

“Quite few of the staff there now have been with us for more than 30 years and the vast majority of our bakery managers and supervisors are homegrown. In this day and age that is something special.

“The policy of growing our own has been fundamental to the success of the Village Bakery because they have bought into the culture. Without them we wouldn’t be where we are today.

“I have wound down now over a number of years and handed over the baton to my sons.

“Quality has been at the core of our philosophy from day one. Quality is more important than profit. We need profit of course but if you have quality everything else falls into place. It’s easier to sell quality products.

“We have a lot of loyal customers and we wouldn’t have made the progress that we have unless the quality was there.

“My sons are carrying on with those same principles and I am very proud of them.”