NORTH Wales is the second top rural 2023 summer holiday destination for British holidaymakers this year.

That is according to research carried out by Travelodge, who have revealed their 2023 Summer Travel Index Report.

Travelodge's research findings have revealed that 63% of Britons have booked a summer holiday this year which is a 50% increase from the number of Britons (42%) that went away in the summer of 2022.

And nearly three quarters (72%) of these holidaymakers have opted to holiday on British shores this summer, with North Wales being the second top destination to discover what makes Great Britain so great!

Interestingly, the report also shows that Britons are extending their length of holiday from an average of three days to five days and they are spending nearly double the amount of money on their British summer holiday this year compared to 2022.

This year, staycationers are splashing out on average £1011.30 for their holiday in North Wales. Whereas, last year they spent on average £513.13.

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Collectively, Britons are set to spend £20 billion holidaying at home.

These findings have been revealed in the latest segment of the 2023 Travelodge Travel Index.

This study surveyed 2,000 British adults to seek their holiday plans for this summer. 

Key findings from this report also revealed that 25% of Britons reported that a summer holiday is one of the few things in life that they refuse to cut back on. 

The report also revealed that we are a nation that loves to be at the seaside as 43% of Britons are taking their summer holiday at a UK coastal destination this year. 

The jewel of our national heritage, the British countryside is the second most popular type of summer holiday with a quarter (25%) of Britons opting for a rural break.

The Lake District, with its rugged, alpine-like region of lakes, mountains and valleys interspersed with chocolate-box villages, hideaway pubs and secrete mountain trails comes in as the top rural destination for holidaymakers this summer.

North Wales, which inhabits Snowdonia National Park, waterfalls, sea views and gothic architecture comes in at number two and making up the top three is the Scottish Highlands with its mountainous and mysterious surroundings overlooked by the ruins of mediaeval Urquhart Castle and famously known for mythical monster “Nessie”.

Shakila Ahmed, Travelodge Spokesperson said: “Our latest research shows that Britons are prioritising and taking a well-deserved staycation this summer, despite the rising cost of living and North Wales is the second top rural staycation destination. 

"Interestingly, in these challenging times, a break has become one of life’s necessities and our bookings data shows Britons are getting creative and resourceful with their budget and holiday planning."