Dunelm in Wrexham is launching a new initiative allowing customers to bring pre-loved homewares into store, to be passed on to support local families and individuals.

The UK’s leading homewares retailer has joined forces with local community groups across the North West to launch the Home to Home initiative.

It offers customers a more meaningful way of passing on their unwanted or no longer needed household items rather than seeing them cluttering up the home or being sent to landfill. 

Customers are encouraged to bring into store good condition, pre-loved homewares to be sorted and re-distributed back into the community by The Wallich, helping those impacted by the cost of living crisis.

The Wallich will also benefit directly from Dunelm itself, who will be able to pass on display items, samples and specific products that might not be able to be sourced from those brought into store by customers.

The initiative, which was developed in collaboration with environmental charity Hubbub, is the latest evolution of Dunelm’s commitment to reducing the amount of household waste that ends up in landfill or being unused, the most notable example to date being the very successful instore Textile Takeback scheme which has already seen 405 tonnes of unwanted fabric donated by customers since it launched last year, with approximately 65% of donated material reused, 20% repurposed and 15% recycled.

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The Wallich works throughout Wales to provide hope, support and solutions to end homelessness. It aims to get people off the streets; keep people off the streets; and create opportunities for people to build a more stable and positive future.

The contributions from Dunelm customers will provide Welsh people with valuable items to make their current living space more comfortable and welcoming; with everything from pots and pans to curtains and throws being greatly received.

The Home to Home initiative is currently being rolled out across the North West, with each of the 18 Dunelm stores in the region supporting different local charities and community causes.

Caron Williams, store manager at Dunelm Wrexham, said: “We're proud to be supporting The Wallich and providing our customers with an easy solution to help put their preloved homewares to good use. We know it’s a challenging time for many right now, so we want to do what we can to support community initiatives that make a real difference.”

Mike Walmsley at The Wallich, added: “So many people within our communities are in desperate need and reaching out for support. Schemes such as Dunelm’s Home to Home really allow us to help people in small but meaningful ways, so we’re extremely thankful to anyone who chooses to donate.”

For those wanting to get involved, pre-loved homeware items from any retailer including kitchenware and home décor items like clocks, vases, throws, curtains, cushions and small storage items can be taken to the Wrexham Dunelm store located at Central Retail Park.