A MULTI-AGENCY project has introduced new means of trying to tackle food poverty in North Wales.

The Well-Fed scheme, which is in partnership with ClwydAlyn Housing, Flintshire County Council and Social Enterprise Can Cook, was established to offer an alternative healthy food provision for those experiencing food poverty.

Well-Fed, based in Shotton, are taking their organisation to new heights as they are about to introduce new methods of providing high quality food to those who need it, including deliveries and a corner shop concept.

Managing director at Well-Fed, Robbie Davison said:

"What we try to do is become a food first organisation, we're not just trying to provide a service, just because it's there to be provided. We will always be a food organisation.

"Commercially we cater for care homes schools and nurseries and then we use our net profit to feed people. The big thing for us in Shotton is that we're a food producer. We've got a kitchen that is able to push out 20,000 meals a week and those meals are all food safe, nutritious, all tested by dieticians."

He added "What we've launched is a thing called a food store that we're doing door to door deliveries to 30 households per week now and that will increase and increase and increase. so we're actually delivering them meals for five days for a family of four, so they get to eat that.

"That's one offer, what we're about to launch next week and interestingly one of them is going to end up in Plas Madoc is mobile shops. So we're going to take the corner shop concept put it into vehicles and take them to communities where they don't have access to good food outlets.

" What were going to do as part of that is we're going to subsidise the meals we sell on the vehicles to £2 and less so people can't buy them cheaper anywhere else. What we've found is in rural communities, people will order from Iceland and the average meal in Iceland is between £2.25 and £2.75 so the idea is to bring people to us so they eat better when they've got some money. Those shops will also act as hubs so if someone is really struggling, we can give them free food as well."