A NORTH east Wales based healthy snack bar manufacturer is primed for its next chapter following its acquisition by a new company.
Wholebake, which has production facilities in Wrexham and Corwen, has been taken over by Elysian Capital as part of its purchase of Wholebake's parent company. Healthful Holdings Group, from Bridges Fund Management.
Founded in 1984, the award winning, B-Corp Company has established itself as a premier co-manufacturer of functional snacking products, supporting weight management, sports nutrition, children’s snacking, healthy indulgence, vegan friendly, digestive health and better-for-you brands alongside its own brands Bounce, NINE and Brynmor.
As well as a production facilities in Wrexham and Corwen, Wholebake has a production development centre in Chester.
Wholebake chairman, Peter Unsworth, said: “For the last 30 years Wholebake has worked closely with its brand partners to create great tasting and healthy snacks, and firmly established itself as a major employer in the local community.
“Simon Faithfull (CEO) and I are proud to have played our part in that journey over the last three years and we would like to thank Bridges Fund Management for their support during our time here. "We now look forward to the next chapter in the Wholebake story with our new partners, Elysian Capital.”
"Ken Terry, Partner at Elysian Capital, added: “The snack bar market is a highly attractive and growing space as consumers continue to transition away from traditional confectionery into tasty and healthier alternatives.
“Wholebake is the go-to co-manufacturer for brands and retailed own label in the UK. We have been highly impressed by the team culture and community feel Peter and Simon have fostered, and the strength and calibre of the people across the whole organisation. Elysian are very pleased to be supporting the team as they continue to grow the business’s branded and own label offerings.”
Wholebake is currently on a recruitment drive for production operatives, engineers, process engineers, shift leaders and also for roles within the purchasing department.
All vacancies are listed on its website at https://www.wholebake.com/careers/our-vacancies/
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