SOUTHERN Comfort has agreed to back this year’s North Wales Blues & Soul Festival – a major coup for the event, which is entering its sixth year.

The global drinks brand supports a series of music events in North America, including the BB King Blues Festival in Florida and the New Orleans Jazz Festival.

Organisers of The North Wales Blues and Soul Festival, which is taking place outdoors at Theatr Clwyd over the weekend of August 2 to 4, are celebrating the agreement.

“We are so pleased to have Southern Comfort on board and everyone involved in the festival feels it’s a mark of how far we have come that we can now attract a brand of this calibre,” said promoter Charlie Broadhurst of Event Sound Ltd.

Southern Comfort will have a bar at the event and be serving cocktails based on the whiskey liqueur.

The presence of the drinks brand is not the only element of the festival that will have a Southern USA feel.

The headliners include one of America’s best loved blues bands, Delta Moon, who herald from Atlanta Georgia, and play swamp blues.

The line-up also features Bruce James and Bella Black, who perform together as James and Black.

After joining forces in Austin, Texas almost a decade ago the pair create music that splices the musical heritage of the American Deep South with the finest storytelling traditions.

Established in 2014 by Event Sound Ltd and a committee of Mold volunteers, the North Wales Blues and South Festival is supported by a number of local and national businesses including restaurant group, Living Ventures.

Tickets are on sale from Theatr Clwyd (www.theatrclwyd.com) and detailed information is available from www.nwbluesandsoul.co.uk