WREXHAM-based outsourced communication specialist, Moneypenny, has hosted a unique training day for its automotive live chat and telephone answering receptionists.

The event, jointly organised with Mazda Motors UK Limited, gave receptionists at Moneypenny the opportunity to test drive the world’s best-selling two-seater roadster, the Mazda MX-5 and also showcased the rest of the Mazda range of cars. They were also given a driving experience via state-of-the-art Virtual Reality (VR) equipment in the static display models together with a presentation on the Mazda Customer Blueprint.

Taking place at Moneypenny’s head office at Western Gateway, six members of staff from Mazda were on-hand throughout the day to answer any questions with members of Mazda's in-house contact centre also sharing experiences and assisting in product awareness.

Moneypenny provides overflow telephone answering and live chat support for Mazda UK’s head office and 18 of its dealerships across the UK. This includes the ability to directly book test drives on behalf of Mazda dealerships anywhere in the country.

The interactive training day was designed to offer automotive receptionists at Moneypenny an opportunity to fully experience the brand’s cars.

Jo McKeown, channel manager, automotive at Moneypenny, said: "We are delighted to have arranged this training day with Mazda and would like to thank them for all their support. Our clients rely on the seamless service that we provide and thorough training is integral to this.

"All of our receptionists undergo extensive training when they first join us, followed by further training for the particular automotive brand that they support. The visit from Mazda was an extension of this and provided a fantastic opportunity for our receptionists to enhance their product knowledge by experiencing Mazda vehicles first-hand.”

Andy Beale, UK’s head of customer relations for Mazda, said: "It’s really important to us that our customers get the same experience every time our calls and live chats divert to Moneypenny for occasions through set times or call overflow. It’s therefore an investment we’re happy to facilitate to the Moneypenny team to help create our goal of keeping answering times to a minimum."

Moneypenny provides live chat and telephone answering support for 13,000 companies across the UK, ranging from small businesses to multi-national corporations.

The automotive sector is one of the fastest growing at Moneypenny with its dedicated receptionists supporting some of the UK’s biggest brands including Mazda, Mitsubishi and BMW.