An innovative shopping experience has opened in Wrexham and Denbigh, giving North Wales food and drink producers the opportunity to showcase their produce.

Ffenestr Siop (Shop Window) is a retail initiative delivered by Menter a Busnes to provide Welsh food and drink producers with a wider shop window, and customers with easy access to a fantastic range of local products – each displaying a QR code for ease of shopping.

Following a successful pilot scheme in the run up to the festive period in 2020, this project will see local products in two shop windows on Wrexham and Denbigh high streets, which forms part of the Wrexham City of Culture celebrations and Denbighshire Love Live Local campaign.

The shopping experience is simple:

1. Point your smartphone at the QR code of choice

2. Click on the QR code

3. Buy from the producer's website. Buy for yourself or send gifts to loved ones.

 

Using the Shop Window QR codes.

Using the Shop Window QR codes.

 

Charlotte Holliday, Cywain's food sector development manager, said: "The response from producers has been fantastic. Twenty local producers will showcase their products and have the opportunity to sell to customers in this innovative way. The products range from chocolate to cider, and cheese to cakes - something for everyone.

Rolant Tomos, Cywain's innovation and new market team leader, said: "It's really nice to see both stores opening in Wrexham and Denbigh. It's an opportunity for local residents to support local producers."

Wrexham town centre manager, Rachel Cupit, said: "We are constantly looking for new and innovative ideas to improve our high street offering and visitor experience. Combining digital technology and in person shopping in a creative way will raise the profile of local producers, as well as increasing footfall to our shopping areas."

• Shoppers will have the opportunity to visit the shop window in Wrexham until January 2023, with the Denbigh project running until July.