A POPULAR fitness brand is opening a new store at Cheshire Oaks.

Lululemon, renowned for its original and inventive activewear offering for men and women, will launch on April 12 – the same day the Ellesmere Port shopping destination opens its doors for the first time since December.

Founded in Vancouver, lululemon is an experiential sportswear brand offering innovative products for activities such as yoga, running and gym training, and designed for and with athletes in mind.

The store will showcase the brand’s latest technical collections for women.

In addition, the new space will be a hub for the local community, with a team of passionate educators on hand to support guests in discovering the newest studio openings, running routes and food destinations in the surrounding area.

Kenny Murray, general manager at Cheshire Oaks, said: "McArthurGlen Designer Outlet Cheshire Oaks is delighted to welcome lululemon to our retail line up to coincide with our reopening April 12.

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"As an internationally-renowned activewear brand, lululemon has a unique product offering which will appeal to our loyal centre guests.

"In spite of the current climate, we are committed to growing our retail offering to provide our guests with a premium shopping experience and look forward to sharing more exciting brand announcement throughout the year."