A NEW range of Welsh beef has been launched at Aldi and will be stocked at each and every one of its stores across the country from this week.

PGI Welsh beef will begin appearing on the shelves of all 50 of its Welsh stores – including nine in North East Wales - from Wednesday (February 12) and comes after the successful launch of PGI Welsh Lamb in 2016.

Aldi has committed to stock 13 different products, including a selection of fillet, ribeye and sirloin steaks, both 28 and 21 day matured, as well as roasting joints and diced beef, giving shoppers more opportunities to enjoy locally-sourced produce.

The new range of PGI Welsh Beef products were officially launched by the Minister for Environment, Energy and Rural Affairs, Lesley Griffiths AM, who championed the retailer for continuing to back Welsh farming, at an Aldi store in Cardiff.

Speaking at the event, organised jointly by HCC and Aldi, NFU Cymru Glamorgan Chairman and Livestock Board member, Jonathan Huntley, said: “The commitment from Aldi to stock PGI Welsh Beef in all of their Welsh stores is very welcome news for the livestock industry here in Wales.

“It is great to see the supermarket backing the industry in this way and recognising the high welfare and environmental standards that PGI Welsh Lamb and Beef are produced to.

“This commitment comes at a time of uncertainty for the Welsh agricultural industry with our future trading relationship with the EU27 post 2020 yet to be decided, therefore Aldi’s move to PGI Welsh Beef provides some welcome news to farmers across Wales.”

Julie Ashfield, Managing Director of Buying at Aldi UK, added: “We’re pleased to be able to exclusively offer our Welsh Beef range for customers to enjoy.

“We remain committed to championing Welsh quality and will continue to work closely with suppliers across the country, to meet our shoppers’ demand for locally-sourced produce.”

Gwyn Howells, Chief Executive of Hybu Cig Cymru – Meat Promotion Wales said: “A commitment by a major supermarket to stock a wide range of branded PGI Welsh Beef products is great news for consumers and for farmers.

“It’s a vote of confidence in the quality of the product, and shows the demand for local food, produced in Wales’s distinctive environment which is perfect for sustainable beef production based on natural resources.”

There are currently nine Aldi stores across North East Wales that are expected to begin stocking the new Welsh beef.

Aldi have sites in Mold, Buckley, Flint, and Broughton, while another two are in Wrexham and one in Ruabon. Their other stores in the region can be found in Llangollen and Denbigh.

To find your nearest store, visit: www.aldi.co.uk.