Name: Simone Ellis

Name of business: Simmi Womenswear

Location: 18A Grosvenor Street, Mold (by the back of Wetherspoon)

Opening hours: We are open from 10am-5pm Monday, Tuesday, Thursday and Friday - on a Wednesday and Saturday we're 9.30am-5pm.

When did you open and why? It was August 2004. I carried on the family tradition, which used to be menswear with my dad. I had a change of career after losing him.

I went to work for a bank and came shopping one day to Mold and realised there was a gap in the market.

Why did you open in this location? I moved here five-and-a-half years ago because I was after something a bit more unique.

It's great because it has free parking in front of the shop. I am a little bit tucked away but I think that makes it a bit more unique.

What does your business do/sell? Predominantly it is womenswear, lots of jewellery gifts, bags, house accessories, candles.

It's a shop for all.

What is your most memorable or proudest moment in business so far? I think staying open over 15 years through a couple of tough recessions and everything else that goes on.We're going stronger than ever.

Any strange or quirky requests from customers? No - just lots of secret shoppers.