SION CORN has been looking at new ways to deliver presents in Llangollen.

Father Christmas as he's known in English has been looking for the fastest way he can reach Llangollen to star in the town’s famous Christmas festival at the end of November.

Latest to be given the Sion Corn transport test was a raft used for shooting the rapids on the River Dee from the Horseshoe Falls to the centre of town and operated by locally-based Safe and Sound Outdoors.

After the ride Sion Corn said: “That was the most exhilarating ride I’ve had since one of my reindeers got at the Christmas sherry.

“It’s a definite possibility for speeding my arrival at the fete but the only trouble was my beard and green cloak ended up soaked.”

Thousands of seasonal revellers are expected to come flocking to Llangollen for the Christmas festival on Saturday, November 24.

Starting at 1pm, the parade will see Sion Corn escorted into town over the historic bridge by a colourful cavalcade of entertainers and local groups. The event features children’s fairground rides and games, circus acts, a magician, dancing and face painting.

There will also be a chance for youngsters to visit Sion Corn's grotto and put in their early requests for what they’d like to see him bring them on Christmas morning.

During the afternoon visitors can look forward to an eclectic mix of musical entertainment from local groups on two outdoor stages and other on-street entertainment.

The day rounds off at 5pm with the ceremonial switching on of Llangollen’s Christmas lights, accompanied by a fireworks display.

The festival is organised by a group of dedicated community volunteers. It is self funded and costs over £4,000 to stage each year and aims to provide a free family-orientated event in the safety of the town centre with surplus funds being donated to Wales Air Ambulance and local the community.

Over the last few years the police estimated that the spectacular event draws over 2,000 people into town during the course of the afternoon.

For the second year the festival has teamed up with Light Up Local Food, a project aimed at promoting Llangollen-based food and drink producers.

Chairman of the festival committee Austin Cheminais, said: “With the help of the community we manage, each year, to raise just about enough to fund the event and give a little to charity.

“Last year’s festival was particularly successful, in spite of the weather, and the feedback from those attending was very positive.

“The ‘market’ feel to the event provided by Light UP Local Food was particularly commented upon and helped to attract visitors from much further afield.

“Once again we’re expecting a bumper crowd to come along and help us to give a great early start to Christmas.”