Wrexham Council may look to a third party to bring in sponsorship

Reporter:

Phil Robinson

WREXHAM Council could use the services of a high-powered agent to attract new sponsorship deals for its major events.

That is one of the suggestions in a report on the part the county borough plays in attracting and running events of regional importance in North Wales.

Due to be considered by members of the council’s executive board next Tuesday, the report suggests that as attracting sponsorship in these hard economic times is becoming difficult, the authority should consider using an agent to seek out likely deals.

The council’s investment and business development manager Peter Scott said:
“Hosting major events such as the annual business week or the science fair can stimulate the local economy and Wrexham’s events are greatly admired.

“We are looking to drive up commercial sponsorship but the sponsorship market is very tight.

“That is why we are suggesting engaging with a sponsorship agent, who would charge a fee of between five and 10 per cent for their services.

“Anything we can do to generate income is worth looking at.”

He added: “Any deals we signed, however, would have to be in keeping with the image and policies of the council.”

The report also asks councillors to approve Wrexham’s continuing involvement with Tourism Partnership North Wales, which co-ordinates and arranges events of regional importance.

Wrexham is one of six local authorities in the region which contribute £20,000 a year to the partnership but receive many times that sum back in benefits.

Mr Scott said his team was now heavily involved in planning for next year’s Wrexham Year of Culture, which would see a wide range of events spread throughout the whole 12 months.

See full story in the Leader

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