AMBITIOUS plans to transform Holywell into a tourist hotspot are gathering pace.

Since 2009, Flintshire Council has been working alongside Holywell Town Partnership to boost the town’s economy and increase its tourism potential.

Improvements made so far include the opening of the popular Holywell Art and Craft Mill, the recently launched Pilgrims Walk and a scheme to enhance some of the town’s architecturally important buildings.

But Cllr Matt Wright, Flintshire Council’s executive member for tourism and regeneration, told the executive committee this week the work was set to continue.

He said: “Holywell is an important shopping destination and it has an architecturally impressive centre and a lot of money has been spent in improving these buildings. There is a bit of a buzz in Holywell at the moment because there’s recognition these improvements are starting to take effect.”

The vision is to make Holywell a hotspot for tourists by better promoting its unique heritage including St Winefride’s Well and Basingwerke Abbey.

Cllr Wright said the next stage is to provide better linkage between the high street and the major tourist attractions such as the well.

He added: “We do need better linkage between these features and the town. There is huge interest in the well and we have put forward a proposal for better linking between that and the high street.”

Proposals are also being developed to improve the streetscene and access around the town centre and highways bosses are exploring the possibility of opening up the high street to vehicles.

Holywell will also be one of the first towns to get a Flintshire Connects facility. The council ‘hubs’ will act as a one-stop-shop to deal with council related problems.

It is hoped the hub will help increase footfall in the town.

Cllr Wright added: “Holywell will be one of the first places to get a Flintshire
Connects which will also help the town.”