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Wrexham Lager meeting worldwide demand

Published date: 30 June 2014 |
Published by: Charlie Croasdale
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WREXHAM Lager is undergoing a major expansion in order to meet demand from all over the world.


New tanks being delivered to Wrexham Lager, based on the town’s St George’s Crescent, will mean a nine-fold production increase for the famous lager, which was revived in October 2011, with bosses revealing the expansion could lead to a jobs boost for the town.
 

The brewery was granted planning permission earlier this year for 36 tanks measuring 100 hectare litres each, twice the size of the current eith tanks on site.
The first pair of 100 hectare litre tanks have been delivered from China, and are expected to see the brewers through the summer months before more tanks are delivered.
 

But with demand coming in from more than 60 nations, it is essential the company continues to expand as it bids to take the taste of Wrexham around the world.
 

Managing director Mark Roberts said: “We’re going from strength to strength and the demand is incredible. The demand for the lager is all coming from word of mouth as we don’t have a marketing team. We’re in pubs and restaurants in Manchester, London, and we’re growing in South Wales.
 

“We have had requests from more than 60 countries to stock Wrexham Lager. Everywhere wants it, Asia, Australia, not just Europe. Some people love it, others don’t, but we are something different for people in a crowded market. The demand for the bottles has rocketed. We’re getting requests from pubs, supermarkets, clubs.
“The council has been very helpful and has helped us with the planning application. It is great news for Wrexham and obviously with expansion we will see new job opportunities created.”
 

In March, the Leader reported how plans were afoot for the new Titanic II to include Wrexham Lager on board, after it was revealed casks of the town’s lager were aboard the original ship, which sank on its maiden voyage in 1912 after hitting an iceberg in the Atlantic.
 

Staff member Nick Gaffey said: “In two-and-half-years since the brewery started up again, the demand has been there. Initially we only had eight 50 hectare litre tanks, now we’re in the process of bringing in 36. It’s good for the town and it will create jobs. We’ve already taken on a new member of staff with the latest delivery of the tanks, and there will be opportunities for more.
“We’re having to expand to meet the growing demand. There is no point standing still.”

WREXHAM Lager is now available to buy in the Leader office on High Street, Wrexham.
Presentation packs of the famous brew are available at a price of £10 and include two 330ml bottles, and a pint glass with a Wrexham Lager logo.

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