Winning students have designs on careers in retail

Published date: 24 March 2014 |
Published by: Staff reporter
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TWO students have taken their first steps towards a career in fashion retail by designing a store’s window display.

West Cheshire College retail students Jennifer Grocott, 25, from Sandbach, and Elizabeth Davidson, 26, from Flintshire, won a competition to design a Valentine’s Day display for the Elle Macpherson Intimates Store at Cheshire Oaks Designer Outlet in Ellesmere Port.

Emma Nelson, store manager, approached the college about the competition which required students to design their window shop display with a budget of just £20.

The winning design was chosen after students presented their designs and ideas to Ms Nelson and visual merchandiser Jayne Kelly, who then sent the designs to the Elle Macpherson head office.

Jennifer, who is studying an ABC diploma in fashion retail, said: “It was an amazing feeling when we were told we had won the competition.

“We got to see what it’s like to work in a retail environment, understand the pressures involved and gain practical experience which I hope will help me secure employment in the future.

“Overall it was a great experience and taught me that visual merchandising is the career I want to pursue.”

Jennifer and Elizabeth had just a week to bring their design to life, which meant sourcing all their own material and making all the props used in the display by hand, which included parasols made out of vintage love letters.

Jo Williams, fashion retail programme leader at West Cheshire College, said: “This was such a great experience for both students.

“They got to have a taste of what it’s like to be a visual merchandiser and gain valuable practical experience.”

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