A YOUNG racing driver is to become the face of a top global fashion brand.
Seb Morris, 17, from Marford, is more used to driving at speed around race tracks as he takes part in the Formula 4 Championship.
But now well-known British clothing label Jack Wills has invited him to take part in its latest advertising campaign.
The campaign looks to raise the profile of a range of ‘Young Britons’ who are regarded as being future successes and includes singer-songwriter Nina Nesbitt, actress Clara Paget and Britain’s Got Talent stars The Loveable Rogues.
Seb’s face is set to appear on billboards in far flung corners of the globe.
Seb, who when he is not racing is studying for a diploma in sport at Loughborough College, said it was a “dream come true” to be associated with the label.
He said: “When I was 12 I saw a racing car at my local track sponsored by Jack Wills and I thought how cool it looked. Now I am doing fashion shoots for them.
“It was fairly strange being asked to pull funny faces and strike a pose but the results are brilliant and the pictures are going to be used in America and Hong Kong on Jack Wills’ advertising hoardings.
“The experience really couldn’t have been more different from driving a racing car.”
Seb finished the Formula 4 Driver’s Championship 2013 in third position after securing his ninth podium of the season at Donnington on the final round of races at the end of September.
His position may rise to second once the results of an appeal are heard.
Now attention turns to securing sponsorship for the new season which begins in April and Seb said the exposure from the modelling may come in handy.
Speaking at his Marford home, Seb said: “We’ve now got to get our sponsors together in time for entering the new F4 season. This can be tricky so exposure such as the Jack Wills association can really be a big boost.
“We’ve had a positive year, a lot of podiums but we haven’t had the car to challenge for the title really and I couldn’t really get anything more out of it.
“I’ve enjoyed being part of F4 in its first season, finishing the year third in the championship isn’t what we wanted but we’ve had some good races.”