A MOLD band has jetted to the States to perform at a Texas music festival.
Indie outfit The Joy Formidable are set to perform at the South by Southwest (SXSW) music and film festival, which began on Friday.
The band are hoping to build on the success to the extension of their recently announced US tour following the release of their second album Wolf’s Law.
The band, made up of Rhydian Dafydd, Ritzy Bryan and Matt Thomas,are attending the 10-day festival alongside the Welsh Music Foundation’s Music from Wales strategy, a scheme developed by the Welsh government to develop Welsh creative industries.
They will be joined at the event by four Welsh music companies and five other artists, including Charlotte Church.
Ritzy Bryan, vocalist for The Joy Formidable, said: “We are so looking forward to being back in Austin, Texas for SXSW.
“We made our first trip to the festival in 2011 – nine crazy shows, a burnt-out bass amp and a lot of happy memories.”
The festival gives the artists a chance to display their talents in front of about 12,000 fans.
John Rostron, senior manager at Welsh Music Foundation, said: “The fact there are more Welsh artists and businesses attending SXSW this year than ever before just goes to show the value these trade missions hold in developing Wales’ creative industries.
“Since the first strategic visit was organised to SXSW in 2010, the global identity of Welsh music as a separate entity to that of the rest of the UK has grown to the extent that we are now looking at something of a watershed year for artists from Wales. We are working towards building an infrastructure for talent in Wales and show there is fertile ground for the creative industries to flourish here – the fact Wales has a bigger presence than ever at SXSW 2013 is the biggest reflection of that yet.”