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In-play with Ray or Vegas with Victor?

Published date: 10 December 2012 |
Published by: Reporter
Read more articles by Reporter


Bookies compete to stop you from going for a half-time cuppa with influx of TV adverts.

In 2005, the former Labour government passed the Gambling Act which brought about the relaxation of many betting laws, in an attempt to showcase all that is great about gambling as a leisure activity.

While many remember the act as the one that tried to build a super casino in Manchester before the plans were eventually scrapped, one of the key changes that is having a huge impact on British consumers in 2012 was the dropping of the ban on TV adverts from bookmakers and online casino and bingo companies.

Although the act stipulates the various different content restrictions that they must adhere to, it has given these businesses and their online sites a huge opportunity to promote their products to an audience the size of which they have never had before. This has seen many of the high street brands, particularly bookmakers, trying to out-do each other with their ad campaigns and attempting to sell their odds and offers to the viewing public. These include a whole host of sign up offers for new customers, all of which can be found on free bets and gambling comparison website Chips.co.uk, as well as claims of being the “best priced” bookmaker for certain sporting events and competitions.

Lovers of live football can probably recite Bet365’s campaign with Ray Winstone off by heart, for example. At half-time in a large number of televised matches in the UK, the tough personated cockney actor appears on screen revealing the sites current live odds for that particular match, thus promoting their pioneering in-play facility. Another company that use a well-known personality to front their commercials are Ladbrokes and Chris Kamara, with the funny Soccer Saturday pundit acting out spoof adverts and scenarios to promote both their live odds and sign up offers.

Others include Bet Victor’s ‘Talk to Victor’ adverts featuring comedian Paul Kaye, Betfair highlighting their in-play and laying services, as well as Paddy Power and their humorous “We Hear Ya...” ads, along with their various infamous ambush marketing campaigns. What this all means is that punters are now more aware about the current offers available from bookmakers, while the businesses may also gain new custom from those consumers that perhaps had never gambled until seeing one of these adverts. However, with websites like Chips.co.uk, it is easy for gamblers to keep abreast of all the latest offers and is a great way to compare.

Chips.co.uk lists all of the most up to date promotions from over 40 of the UK’s leading online bookmakers. These include money back specials, as well as free bets and sign up bonuses and incentives. They are ranked by the value of the offer, and each company has a review section where current customers can share their thoughts and opinions with potential new customers.

For more information about the offers and sites listed on the site, it is recommended that you contact Chips.co.uk now.

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