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The ways in which online gambling is adapting to mobile technology

Published date: 17 October 2012 |
Published by: Reporter
Read more articles by Reporter


The rise of the internet created a revolution in the world of gambling - it removed the need for people to make their way to a betting shop in order to place a wager.

Not only did this provide greater convenience for those who were already interested in the sector, it opened up gambling to a whole new market - the kind of person who was put off by the traditional high street bookmakers shop. Most bookmakers now have an online presence. Ladbrokes, for example, one of the nation's most popular bookies let punters make bets and play casino games at www.ladbrokes.com.


As well as offering everything you'd expect in terms of betting options, online gambling also meant newcomers could access a range of information designed to help them come to terms with an unfamiliar world.

Now, the advent of mobile betting means the revolution has moved one step further, allowing punters to bet when and where they want.

All the major players in the field now offer an app for smartphones and tablets, and those who choose to download it will be offered just as many betting options as they would expect from a firm's website.

Due to the smaller screen sizes of these devices, the apps are optimised to display information in an easy to see manner, but the use of touch screen technology means navigation is always simple and intuitive.

This combination of portability and a simple interface means people can now bet wherever they are - all they need is a phone or tablet, the app and a data connection.

Just as internet betting took gambling out of bookmakers and into the home, mobile betting has taken it out of the home and to wherever a would-be punter wants to go.

One of the biggest applications for this has been a further expansion of in-play betting, which allows people to place a wager on the outcome of a sporting event after it has started.

The very nature of in-play markets mean time is of the essence, which is why it quickly became a dominant feature of online betting.

With mobile gaming, people who do not have immediate access to a computer can also take advantage of in-play betting.

This means those who regularly attended sporting events in person can place wagers while at the venue, a real boon for fans that were previously forced to miss out on such opportunities because of their love for their particular game.

Mobile betting isn't limited to sports either - most big companies in the casino and poker sector now offer an app which provides all the games you expect.

Poker on a phone or tablet may seem like an alien concept to some, but for many it offers a new way to enjoy their favourite game.

With bookmakers keen to expand the mobile betting sector, punters may also be able to take advantage of special offers when they start using such a service - even if they already have an account with the firm in question.

This, combined with affordable data plans, Wi-Fi connections and increasingly powerful smartphones and tablets means the mobile betting sector looks set to grow even further.

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